{"id":501,"date":"2022-06-10T23:31:45","date_gmt":"2022-06-10T15:31:45","guid":{"rendered":"https:\/\/danqu.vip\/?p=501"},"modified":"2022-06-10T23:31:45","modified_gmt":"2022-06-10T15:31:45","slug":"%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e7%9a%84%e4%bb%b7%e5%80%bc","status":"publish","type":"post","link":"https:\/\/danqu.vip\/index.php\/501\/","title":{"rendered":"\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u4ef7\u503c"},"content":{"rendered":"\n

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3\uff0e\u81ea\u7136\u6392\u540d\u7ed3\u679c\u7684\u5546\u673a\u66f4\u5927<\/p>\n\n\n\n

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1997\u5e74\uff0cAsk Jeeves\u6b63\u5f0f\u4e0a\u7ebf\uff0c\u540e2006\u5e74\u66f4\u540d\u4e3aAsk\u3002\u7531\u4e8e\u5f53\u65f6\u91c7\u7528\u7eaf\u4eba\u5de5\u5f55\u5165\u641c\u7d22\u7ed3\u679c\u7684\u65b9\u5f0f\uff0c\u800c\u7f51\u7edc\u4e0a\u7684\u4fe1\u606f\u91cf\u5de8\u5927\uff0c\u6545\u540e\u6765\u4e0d\u5f97\u4e0d\u4f7f\u7528\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u7684\u6570\u636e\u3002<\/p>\n\n\n\n

1998\u5e74\uff0cGoTo\uff08\u540e\u6539\u540d\u4e3aOverture\uff09\u6b63\u5f0f\u63d0\u4f9b\u7ade\u4ef7\u6392\u540d\u4e1a\u52a1\uff0c\u6210\u4e3aPPC\u70b9\u51fb\u4ed8\u8d39\u5e7f\u544a\u5f62\u5f0f\u7684\u9f3b\u7956\u3002\u540e\u6765\uff0cDirect Hit\u521b\u529e\uff0c\u4e3b\u8981\u6839\u636e\u7528\u6237\u70b9\u51fb\u7387\u6765\u5217\u51fa\u641c\u7d22\u7ed3\u679c\u6392\u540d\uff0c\u800c\u540e\u88ab\u4f5c\u5f0a\u8005\u5229\u7528\u3002\u540c\u65f6\uff0c\u8fea\u58eb\u5c3c\u63a7\u80a1Infoseek\uff0c\u5e76\u5c06\u5176\u8f6c\u578b\u4e3a\u95e8\u6237\u7f51\u7ad9\u3002AltaVista\u88abCompaq\u6536\u8d2d\u5e76\u8f6c\u578b\u4e3a\u95e8\u6237\u7f51\u7ad9\uff0c\u4ece\u6b64AltaVista\u8d70\u5411\u6ca1\u843d\u3002<\/p>\n\n\n\n

\u53e6\u5916\uff0cYahoo\u653e\u5f03\u4e24\u5e74\u524d\u4f7f\u7528\u7684AltaVista\uff0c\u8f6c\u800c\u4f7f\u7528Inktomi\u7684\u641c\u7d22\u6570\u636e\u3002\u90a3\u4e2a\u65f6\u5019\uff0cYahoo\u53ea\u5728\u7528\u6237\u641c\u7d22\u7684\u7f51\u7ad9\u672a\u5728\u5176\u76ee\u5f55\u4e2d\u65f6\u624d\u663e\u793a\u771f\u6b63\u6765\u81ea\u641c\u7d22\u5f15\u64ce\u7684\u6570\u636e\u3002<\/p>\n\n\n\n

1998\u5e74\u4e0b\u534a\u5e74\uff0cMSN\u641c\u7d22\u4e0a\u7ebf\u3002\u7531\u4e8e\u5fae\u8f6f\u6ca1\u6709\u91cd\u89c6\u8be5\u9879\u76ee\uff0c\u6240\u4ee5\u76f4\u52302004\u5e74\u8be5\u641c\u7d22\u5f15\u64ce\u4e00\u76f4\u4f7f\u7528\u5176\u4ed6\u63d0\u4f9b\u5546\u7684\u641c\u7d22\u6280\u672f\u4e0e\u6570\u636e\u3002\u4e0e\u6b64\u540c\u65f6\uff0cGoogle\u6b63\u5f0f\u6210\u7acb\u3002<\/p>\n\n\n\n

1999\u5e74\uff0c\u4f5c\u4e3a\u641c\u7d22\u5f15\u64ce\u6280\u672f\u516c\u53f8FAST\u5c55\u793a\u6280\u672f\u7684\u5e73\u53f0\uff0cAllTheWeb.com\u521b\u5efa\u3002\u4e0d\u4e45\uff0cNetScrpe\u653e\u5f03Excite\uff0c\u5f00\u59cb\u4f7f\u7528Google\u7684\u641c\u7d22\u6570\u636e\uff0c\u8fd9\u5bf9Google\u6765\u8bf4\u662f\u4e00\u4e2a\u91cc\u7a0b\u7891\u3002\u540c\u5e74\uff0c\u8fea\u58eb\u5c3c\u5c06Infoseek\u7684\u6d41\u91cf\u8f6c\u5165Go.com\uff0c\u66fe\u6d41\u884c\u4e00\u65f6\u7684\u641c\u7d22\u5f15\u64ceInfoseek\u4e5f\u4e0d\u590d\u5b58\u5728\uff0c\u800cGo.com\u51e0\u7ecf\u6ce2\u6298\u76ee\u524d\u4ecd\u9ed8\u9ed8\u65e0\u95fb\u3002Lycos\u4e5f\u505c\u6b62\u4e86\u81ea\u5df1\u7684\u641c\u7d22\u6280\u672f\u7814\u53d1\uff0c\u5f00\u59cb\u4f7f\u7528AllTheWeb\u7684\u641c\u7d22\u6570\u636e\u3002<\/p>\n\n\n\n

2000\u5e74\u5e74\u521d\uff0cAsk Jeeves\u4ee55\u4ebf\u7f8e\u5143\u91cd\u91d1\u6536\u8d2dDirect Hit\uff0c\u5374\u6ca1\u6709\u8fdb\u4e00\u6b65\u53d1\u5c55\u3002\u4e24\u5e74\u540e\uff0cDirect Hit\u4e5f\u6b63\u5f0f\u544a\u7ec8\u3002\u540c\u65f6\uff0c\u767e\u5ea6\u4f5c\u4e3a\u641c\u7d22\u6280\u672f\u63d0\u4f9b\u5546\u6b63\u5f0f\u6210\u7acb\u3002\u897f\u73ed\u7259\u516c\u53f8Terra Networks\u6536\u8d2dLycos\uff0c\u5e76\u66f4\u540d\u4e3aTerra Lycos\uff0c\u5374\u65e0\u75be\u800c\u7ec8\u3002\u968f\u540e\uff0cYahoo\u6b63\u5f0f\u91c7\u7528Google\u63d0\u4f9b\u7684\u641c\u7d22\u6570\u636e\u30022000\u5e74\u4e0b\u534a\u5e74\uff0cGoogle\u63a8\u51faAdWords\uff0c\u4f46\u5f53\u65f6\u7684CPM\u6309\u663e\u793a\u4ed8\u8d39\u6a21\u5f0f\u672a\u83b7\u6210\u529f\u3002<\/p>\n\n\n\n

2001\u5e74\uff0cAsk Jeeves\u6536\u8d2dTeoma\uff0c\u4f5c\u4e3a\u540c\u6837\u91cd\u89c6\u94fe\u63a5\u7684\u641c\u7d22\u5f15\u64ce\uff0c\u66fe\u88ab\u8ba4\u4e3a\u53ef\u80fd\u662fGoogle\u7684\u6700\u5927\u7ade\u4e89\u5bf9\u624b\u3002\u4e0d\u4e45\uff0c\u767e\u5ea6\u4f5c\u4e3a\u641c\u7d22\u5f15\u64ce\u6b63\u5f0f\u4e0a\u7ebf\uff0c\u767e\u5ea6\u7ade\u4ef7\u968f\u5373\u6d6e\u51fa\u6c34\u9762\uff0c\u4e2d\u6587\u641c\u7d22\u8fc5\u901f\u8fdb\u5165\u767e\u5ea6\u65f6\u4ee3\u3002<\/p>\n\n\n\n

2002\u5e74\uff0cGoogle AdWords\u63a8\u51faPPC\u5f62\u5f0f\uff0c\u6210\u4e3a\u81f3\u4ecaAdWords\u7684\u4e3b\u6d41\u6a21\u5f0f\u3002\u8fd9\u4e2a\u7531Overture\u53d1\u660e\u7684\u641c\u7d22\u5e7f\u544a\u6a21\u5f0f\uff0c\u5374\u88abGoogle\u53d1\u626c\u5149\u5927\uff0cGoogle\u4e5f\u56e0\u6b64\u6210\u4e3a\u5145\u5206\u5229\u7528\u641c\u7d22\u5f15\u64ce\u7684\u7f51\u7edc\u8d5a\u94b1\u673a\u5668\u30022002\u5e74\u5e74\u4e2d\uff0cAOL\u653e\u5f03Inktomi\uff0c\u8f6c\u7528Google\u7684\u641c\u7d22\u6570\u636e\u30022002\u5e74\u5e74\u672b\uff0cYahoo\u653e\u5f03\u5148\u8fd4\u56de\u5176\u76ee\u5f55\u6570\u636e\u7684\u505a\u6cd5\uff0c\u4e5f\u5b8c\u5168\u91c7\u7528Google\u7684\u641c\u7d22\u6570\u636e\u3002\u968f\u540eYahoo\u6536\u8d2dInktomi\uff0c\u4e3a2003\u5e74\u7684\u4e00\u4e9b\u6536\u8d2d\u548c\u6574\u5408\u62c9\u5f00\u5e8f\u5e55\u3002<\/p>\n\n\n\n

2003\u5e74\uff0cOverture\u6536\u8d2dAltaVista\u548cFAST\u7684\u641c\u7d22\u6280\u672f\u90e8\u95e8\uff0c\u56e0\u6b64\u62e5\u6709\u4e86\u5f53\u65f6\u4e24\u5927\u4e3b\u8981\u641c\u7d22\u6280\u672f\u516c\u53f8\u3002\u7a0d\u540e\uff0cGoogle\u63a8\u51fa\u540e\u6765\u88ab\u79f0\u4f5c\u201cAdsense\u201d\u7684\u5185\u5bb9\u5e7f\u544a\u7cfb\u7edf\u3002\u4e0b\u534a\u5e74\uff0cYahoo\u4ee516\u4ebf\u7f8e\u5143\u6536\u8d2dOverture\uff0c\u5c06\u9664\u4e86Google\u4e4b\u5916\u7684\u51e0\u4e4e\u6240\u6709\u4e3b\u6d41\u641c\u7d22\u6280\u672f\u6536\u5f52\u65d7\u4e0b\u3002Overture\u7684PPC\u5e7f\u544a\u5e73\u53f0\u88ab\u6574\u5408\uff0c\u6539\u540d\u4e3aYahoo\uff01Search Marketing\u3002<\/p>\n\n\n\n

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2004\u5e74\uff0cYahoo\u5ba3\u5e03\u4e0d\u518d\u4f7f\u7528Google\u7684\u641c\u7d22\u6570\u636e\u3002\u968f\u540e\uff0cGoogle\u4e0a\u5e02\u30022004\u5e74\u5e74\u672b\uff0c\u5fae\u8f6f\u63a8\u51fa\u81ea\u5df1\u7684\u641c\u7d22\u5f15\u64ceMSN Search\uff0c\u4e0d\u518d\u4f7f\u7528\u7b2c\u4e09\u65b9\u641c\u7d22\u6280\u672f\u3002<\/p>\n\n\n\n

2005\u5e74\uff0c\u767e\u5ea6\u4e0a\u5e02\u3002<\/p>\n\n\n\n

2006\u5e74\uff0c\u5fae\u8f6f\u63a8\u51fa\u7c7b\u4f3cGoogle AdWords\u7684\u5e7f\u544a\u7cfb\u7edfAdCenter\u3002\u968f\u540e\uff0cMSN\u7f51\u7edc\u54c1\u724c\u4ea7\u54c1\u5168\u90e8\u6539\u4e3a\u201cLive\u201d\u6807\u8bc6\u3002\u540c\u5e74\uff0cGoogle\u6b63\u5f0f\u786e\u5b9a\u5176\u5168\u7403\u4e2d\u6587\u540d\u79f0\u4e3a\u201c\u8c37\u6b4c\u201d\uff0c\u5e76\u8fdb\u519b\u4e2d\u56fd\u5e02\u573a\u3002\u540c\u65f6\uff0c\u767e\u5ea6\u5ba3\u79f0\u6bd4Google\u201c\u66f4\u61c2\u4e2d\u6587\u201d\uff0c\u7a33\u56fa\u5176\u56fd\u5185\u641c\u7d22\u5f15\u64ce\u9738\u4e3b\u5730\u4f4d\u3002<\/p>\n\n\n\n

2007\u5e74\uff0cGoogle\u5f00\u59cb\u63d0\u4f9b\u7c7b\u4f3c\u7f51\u7ad9\u8054\u76df\u7684\u6309\u8f6c\u5316\u4ed8\u8d39\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u968f\u540e\u53c8\u6536\u8d2d\u7f51\u7edc\u5e7f\u544a\u516c\u53f8DoubleClick\uff0c\u8fdb\u5165\u66f4\u5e7f\u6cdb\u7684\u7f51\u7edc\u5e7f\u544a\u9886\u57df\u3002<\/p>\n\n\n\n

2009\u5e74\uff0c\u5fae\u8f6fLive Search\u6539\u540d\u4e3abing\uff0c\u5e76\u4e0eYahoo\u8fbe\u6210\u5386\u53f2\u6027\u534f\u8bae\uff0cYahoo\u5c06\u9010\u6b65\u653e\u5f03\u81ea\u5df1\u7684\u641c\u7d22\u6280\u672f\uff0c\u8f6c\u7528bing\u7684\u6570\u636e\uff0c\u4e4b\u524d\u7684\u52aa\u529b\u4e5f\u4ed8\u4e4b\u4e1c\u6d41\u3002\u540c\u5e74\uff0cGoogle\u4ee5\u521b\u59cb\u4eba\u4e4b\u4e00\u7684Larry Page\u547d\u540d\u7684PageRank\uff08\u8c37\u6b4cPR\u503c\uff09\u6b63\u5f0f\u4e3a\u5927\u4f17\u77e5\u6653\uff0c\u540e\u88ab\u5e7f\u6cdb\u91cd\u89c6\u3002<\/p>\n\n\n\n

2010\u5e74\uff0cYahoo\u6b63\u5f0f\u91c7\u7528bing\u7684\u641c\u7d22\u6570\u636e\u3002\u540c\u65f6\uff0cGoogle\u5728\u65d7\u4e0bChrome\u6d4f\u89c8\u5668\u4e2d\u63a8\u51fa\u4e86Google Instant\u529f\u80fd\uff0c\u4f7f\u7528\u6237\u5728\u8f93\u5165\u5173\u952e\u8bcd\uff08\u5e76\u672a\u6309\u4e0b\u201c\u641c\u7d22\u201d\u6309\u94ae\u6216\u3010Enter\u3011\u952e\uff09\u65f6\u5373\u53ef\u770b\u5230\u641c\u7d22\u7ed3\u679c\u30022010\u5e74\u4e2d\uff0cGoogle\u56e0\u6545\u9000\u51fa\u4e2d\u56fd\u5e02\u573a\uff0c\u53ea\u5728\u9999\u6e2f\u7559\u4e0b\u4e00\u4e2a\u201c\u6865\u5934\u5821\u201d\u3002<\/p>\n\n\n\n

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