{"id":544,"date":"2022-06-27T13:52:55","date_gmt":"2022-06-27T05:52:55","guid":{"rendered":"https:\/\/danqu.vip\/?p=544"},"modified":"2022-06-27T13:52:56","modified_gmt":"2022-06-27T05:52:56","slug":"%e5%a6%82%e4%bd%95%e8%ae%be%e8%ae%a1%e5%a5%bd%e7%9c%8b%e5%8f%88%e5%a5%bd%e5%8d%96%e7%9a%84%e4%bc%81%e4%b8%9a%e4%ba%a7%e5%93%81%e5%ae%98%e7%bd%91","status":"publish","type":"post","link":"https:\/\/danqu.vip\/index.php\/544\/","title":{"rendered":"\u5982\u4f55\u8bbe\u8ba1\u597d\u770b\u53c8\u597d\u5356\u7684\u4f01\u4e1a\u4ea7\u54c1\u5b98\u7f51"},"content":{"rendered":"\n<p>\u5728\u8c08\u5230\u4f01\u4e1a\u4ea7\u54c1\u7684\u8425\u9500\u65f6\uff08\u672c\u6587\u4e2d\u63d0\u5230\u7684\u201c\u4f01\u4e1a\u4ea7\u54c1\u201d\u662f\u6307\u201c\u7ed9\u4f01\u4e1a\u5ba2\u6237\u4f7f\u7528\u7684\u8f6f\u4ef6\/\u5e94\u7528\u201d\uff09\uff0c\u4e00\u79cd\u89c2\u70b9\u8ba4\u4e3a\u5ba2\u6237\u80af\u5b9a\u662f\u9760\u7ebf\u4e0b\u63a8\u5e7f\u6765\u83b7\u53d6\u7684\uff0c\u53e6\u4e00\u79cd\u89c2\u70b9\u8ba4\u4e3a\u5e94\u8be5\u8ba9\u7528\u6237\u4e3b\u52a8\u8d2d\u4e70\u800c\u4e0d\u662f\u88ab\u52a8\u63a8\u9500\uff0c\u6301\u8fd9\u79cd\u89c2\u70b9\u7684\u516c\u53f8\u5c24\u5176\u91cd\u89c6\u901a\u8fc7\u4ea7\u54c1\u5b98\u7f51\u6765\u83b7\u5ba2\u3002\u65e0\u8bba\u6301\u54ea\u79cd\u89c2\u70b9\uff0c\u4e0d\u53ef\u5426\u8ba4\u7684\u662f\u5b98\u7f51\u662f\u5ba2\u6237\u5bf9\u4f60\u4ea7\u54c1\u7684\u7b2c\u4e00\u5370\u8c61\uff0c\u5f88\u591a\u6f5c\u5728\u5ba2\u6237\u5728\u8d2d\u4e70\u4e4b\u524d\u90fd\u662f\u5148\u901a\u8fc7\u5b98\u7f51\u6765\u4e86\u89e3\u4ea7\u54c1\u7684\u3002\u7136\u800c\u5f88\u591a\u516c\u53f8\u5728\u4ea7\u54c1\u5b98\u7f51\u8bbe\u8ba1\u8fd9\u4ef6\u4e8b\u4e0a\u6295\u5165\u7684\u7cbe\u529b\u8fd8\u4e0d\u53ca\u7ebf\u4e0b\u63a8\u5e7f\u7684\u4e07\u5206\u4e4b\u4e00\uff0c\u6709\u7684\u53ea\u628a\u5b98\u7f51\u5f53\u4f5c\u6446\u8bbe\uff0c\u7c97\u5236\u6ee5\u9020\u5957\u4e2a\u6a21\u677f\u7ed3\u675f\uff0c\u751a\u81f3\u8fd8\u5ffd\u7565\u4e86\u79fb\u52a8\u7aef\u9002\u914d\u3002<\/p>\n\n\n\n<p>\u4f5c\u4e3a\u4f01\u4e1a\u4ea7\u54c1\u7684\u8bbe\u8ba1\u5e08\uff0c\u6211\u4eec\u8981\u5982\u4f55\u8bbe\u8ba1\u597d\u770b\u53c8\u597d\u5356\u7684\u4ea7\u54c1\u5b98\u7f51\uff0c\u6709\u6ca1\u6709\u4e00\u4e9b\u5957\u8def\u53ef\u5faa\uff1f<\/p>\n\n\n\n<p>\u4f01\u4e1a\u4ea7\u54c1\u5b98\u7f51\u7684\u4f5c\u7528\u662f\u4f20\u8fbe\u4fe1\u606f\u548c\u4fc3\u8fdb\u8f6c\u5316\u3002\u4f20\u8fbe\u4fe1\u606f\u662f\u544a\u8bc9\u8bbf\u5ba2\u8fd9\u6b3e\u4ea7\u54c1\u662f\u4ec0\u4e48\/\u80fd\u4e3a\u4f60\u516c\u53f8\u505a\u4ec0\u4e48\/\u4e3a\u4ec0\u4e48\u503c\u5f97\u6211\u8d2d\u4e70\uff0c\u518d\u914d\u5408\u4e00\u4e9b\u589e\u5f3a\u8bf4\u670d\u529b\u7684\u624b\u6bb5\u6765\u4fc3\u8fdb\u8f6c\u5316\u2014\u2014\u5c06\u5c3d\u91cf\u591a\u7684\u8bbf\u5ba2\uff08\u6f5c\u5728\u5ba2\u6237\uff09\u8f6c\u5316\u4e3a\u6ce8\u518c\u7528\u6237\u5e76\u6700\u7ec8\u5b8c\u6210\u8d2d\u4e70\u3002\u6309\u7167\u7528\u6237\u6d4f\u89c8\u7f51\u7ad9\u7684\u987a\u5e8f\uff0c\u6709\u4ee5\u4e0b5\u5927\u8bbe\u8ba1\u8981\u70b9\uff1a<\/p>\n\n\n\n<p>\u4e00\u3001\u5584\u7528\u9996\u5c4f\u5927\u56fe\u5438\u5f15\u89c6\u7ebf<\/p>\n\n\n\n<p>\u4e8c\u3001\u9500\u552e\u4e3b\u5f20\u660e\u786e\u4f20\u8fbe\u4ea7\u54c1\u4ef7\u503c<\/p>\n\n\n\n<p>\u4e09\u3001\u5408\u7406\u7684\u5bfc\u822a\u65b9\u4fbf\u8bbf\u5ba2\u83b7\u53d6\u4fe1\u606f<\/p>\n\n\n\n<p>\u56db\u3001\u65e0\u5904\u4e0d\u5728\u7684CTA\u63a8\u52a8\u8f6c\u5316<\/p>\n\n\n\n<p>\u4e94\u3001\u5ba2\u6237\u6848\u4f8b\u589e\u5f3a\u4fe1\u4efb\u611f<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e00\u3001\u5584\u7528\u9996\u5c4f\u5927\u56fe\u5438\u5f15\u89c6\u7ebf<\/h3>\n\n\n\n<p>\u9996\u5c4f\u5927\u56fe\u5360\u636e\u4e86\u5b98\u7f51\u6700\u5b9d\u8d35\u7684\u7b2c\u4e00\u5c4f\uff0c\u5b83\u51b3\u5b9a\u4e86\u8bbf\u5ba2\u5bf9\u5b98\u7f51\u7684\u7b2c\u4e00\u5370\u8c61\u3002\u9996\u5c4f\u5927\u56fe\u53ef\u4ee5\u8f85\u52a9\u4ea7\u54c1Slogan\u6765\u6709\u6548\u4f20\u8fbe\u4ea7\u54c1\u4ef7\u503c\uff0c\u540c\u65f6\u8fd8\u4f1a\u5f71\u54cd\u5230\u5b98\u7f51\u6574\u4f53\u7684\u6c14\u8d28\u3002\u5e38\u89c1\u7684\u9996\u5c4f\u5927\u56fe\u6709\u4ee5\u4e0b5\u79cd\u8868\u73b0\u5f62\u5f0f\uff1a&nbsp;<strong>1.\u5b9e\u666f\u7167\u7247\u8425\u9020\u573a\u666f\u6c1b\u56f4<\/strong>&nbsp;\u5728\u5b9e\u666f\u7167\u7247\u8fd9\u4e2a\u5f62\u5f0f\u4e0a\uff0c\u4f01\u4e1a\u7ea7\u4ea7\u54c1\u7684\u8868\u73b0\u529b\u8fdc\u4e0d\u53ca\u6d88\u8d39\u7ea7\u4ea7\u54c1\uff08\u5bf9\u6bd4\u4e00\u4e0bSalesforce\u548cApple\u7684\u5b98\u7f51\u5c31\u77e5\u9053\u4e86\uff09\uff0c\u56e0\u4e3a\u4f01\u4e1a\u7684\u5546\u52a1\u5c5e\u6027\u51b3\u5b9a\u4e86\u4ed6\u4eec\u4e0d\u80fd\u50cf\u6d88\u8d39\u7ea7\u4ea7\u54c1\u90a3\u6837\u5927\u80c6\u5730\u5f70\u663e\u4e2a\u6027\u3002\u4f01\u4e1a\u4ea7\u54c1\u5b98\u7f51\u4e00\u822c\u4f1a\u7528\u5ba2\u6237\u4f7f\u7528\u4ea7\u54c1\u7684\u573a\u666f\u7167\u6765\u8bf4\u660e\u4ea7\u54c1\u7ed9\u4ed6\u4eec\u5de5\u4f5c\u5e26\u6765\u7684\u76ca\u5904\uff0c\u6216\u7528\u4e00\u4e9b\u5f00\u9614\u7684\u98ce\u666f\u7167\u6765\u8868\u73b0\u516c\u53f8\u7684\u4ef7\u503c\u89c2\u548c\u613f\u666f\u3002 \u8fd9\u79cd\u4f20\u7edf\u7684\u7167\u7247\u5f62\u5f0f\u5e38\u89c1\u4e8e\u4e00\u4e9b\u5927\u516c\u53f8\uff0c\u4f8b\u5982\u5fae\u8f6f\u7684CRM\u4ea7\u54c1Microsoft Dynamics 365\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065328-74500.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5ba2\u670d\u5e94\u7528HelpCrunch\u5219\u7528\u6765\u8868\u73b0\u516c\u53f8\u672a\u6765\u7684\u613f\u666f\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065330-2314.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>2.\u6982\u5ff5\u56fe\u7528\u9690\u55bb\u8868\u8fbe\u4ea7\u54c1\u4ef7\u503c<\/strong><\/p>\n\n\n\n<p>\u7ecf\u8fc7\u8bbe\u8ba1\u5904\u7406\u4e4b\u540e\u7684\u6982\u5ff5\u56fe\uff0c\u6bd4\u771f\u5b9e\u7167\u7247\u7684\u8868\u73b0\u7a7a\u95f4\u66f4\u5927\uff0c\u53ef\u4ee5\u901a\u8fc7\u4e00\u4e9b\u9690\u55bb\u7684\u624b\u6cd5\u6765\u4f20\u8fbe\u4ea7\u54c1\u4ef7\u503c\u3002 Zendesk\u7528\u5f62\u8c61\u7684\u6982\u5ff5\u56fe\u6765\u8f85\u52a9\u4f20\u8fbe\u4ea7\u54c1\u7684\u4ef7\u503c\u4e3b\u5f20\u2014\u2014We can lend a hand\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065326-41774.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>3.\u63d2\u753b\u6700\u9002\u5408\u8bb2\u6545\u4e8b<\/strong><\/p>\n\n\n\n<p>\u8fd1\u5e74\u6765\u4e00\u4e9b\u4f01\u4e1a\u91cd\u5851\u54c1\u724c\u5411\u66f4\u5e74\u8f7b\u66f4\u6709\u6d3b\u529b\u7684\u65b9\u5411\u53d1\u5c55\u3002\u63d2\u753b\u7684\u5f62\u5f0f\u6709\u5229\u4e8e\u5851\u9020\u8f7b\u677e\u65f6\u5c1a\u7684\u54c1\u724c\u6c14\u8d28\uff0c\u540c\u65f6\u4e5f\u662f\u6700\u9002\u5408\u7528\u6765\u8bb2\u6545\u4e8b\u7684\u8868\u8fbe\u5f62\u5f0f\u3002 Intercom\u7528\u751f\u52a8\u7684\u624b\u7ed8\u98ce\u63d2\u753b\u63cf\u7ed8\u4e86\u4e00\u526f\u5de5\u4f5c\u4e2d\u906d\u9047\u7684\u6df7\u4e71\u573a\u666f\uff0c\u5f15\u51fa\u4e86\u4f7f\u7528Intercom\u53ef\u4ee5\u7ed3\u675f\u8fd9\u4e00\u5207\u6df7\u4e71\u7684\u6982\u5ff5\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065323-27315.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Atlassian\u7528\u914d\u8272\u660e\u5feb\u7684\u56fe\u5f62\u63d2\u753b\u63cf\u7ed8\u4e86\u9f50\u5fc3\u534f\u529b\u7684\u5de5\u4f5c\u573a\u666f\uff0c\u70d8\u6258\u51fa\u201cTeam up\u201d\u7684\u4ea7\u54c1\u4ef7\u503c\u4e3b\u5f20\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065324-43491.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>4.\u4ea7\u54c1\u754c\u9762\u56fe\u7b80\u5355\u76f4\u89c2<\/strong><\/p>\n\n\n\n<p>\u7b80\u5355\u76f4\u89c2\u7684\u8fd0\u7528\u4ea7\u54c1\u754c\u9762\u56fe\u4f5c\u4e3a\u9996\u5c4f\u5927\u56fe\uff0c\u8ba9\u7528\u6237\u5bf9\u4ea7\u54c1\u4f7f\u7528\u8fc7\u7a0b\u6709\u4e00\u79cd\u76f4\u89c2\u7684\u4f53\u9a8c\uff0c\u4e5f\u662f\u4e00\u79cd\u5bf9\u4e8e\u81ea\u5df1\u4ea7\u54c1\u7684\u8bbe\u8ba1\u5f88\u6709\u81ea\u4fe1\u7684\u8868\u73b0\u3002 \u4e91\u5b58\u50a8\u5e94\u7528Box\u7528\u4ea7\u54c1\u754c\u9762\u548c\u7167\u7247\u6df7\u642d\u7684\u5f62\u5f0f\u6765\u8868\u73b0\u201cWork as One\u201d\u7684\u4ea7\u54c1\u7406\u5ff5\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065319-4362.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>5.\u5ba2\u6237\u7167\u7247\u66f4\u5177\u8bf4\u670d\u529b<\/strong><\/p>\n\n\n\n<p>\u4f7f\u7528\u771f\u5b9e\u5ba2\u6237\u7684\u8096\u50cf\u4f5c\u4e3a\u9996\u5c4f\u5927\u56fe\uff0c\u517c\u5177\u5ba2\u6237\u6848\u4f8b\u7684\u4f5c\u7528\uff0c\u4f7f\u4ea7\u54c1\u66f4\u6709\u8bf4\u670d\u529b\u3002 \u81ea\u52a9\u5efa\u7ad9\u5e94\u7528Squarespace\u7528\u9ad8\u6e05\u7684\u5ba2\u6237\u8096\u50cf\u56fe\u914d\u5408\u4ea7\u54c1\u754c\u9762\uff0c\u6765\u8868\u73b0\u4ed6\u4eec\u7684\u5e94\u7528\u53ef\u4ee5\u4e3a\u4e0d\u540c\u4eba\u7fa4\u5b9a\u5236\u4e13\u5c5e\u7f51\u7ad9\u7684\u7406\u5ff5\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065321-64607.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>6.\u89c6\u9891\u662f\u6d41\u884c\u8d8b\u52bf<\/strong><\/p>\n\n\n\n<p>\u7528\u89c6\u9891\u4ee3\u66ff\u9759\u6001\u56fe\u51fa\u73b0\u5728\u9996\u5c4f\u6210\u4e3a\u8fd1\u5e74\u6765\u6d41\u884c\u7684\u4e00\u5927\u8d8b\u52bf\uff0c\u6bd4\u8d77\u9759\u6001\u56fe\uff0c\u52a8\u6001\u89c6\u9891\u66f4\u5bb9\u6613\u5438\u5f15\u76ee\u5149\u3002\u89c6\u9891\u7684\u5185\u5bb9\u53ef\u4ee5\u662f\u4ea7\u54c1\u529f\u80fd\u89e3\u8bf4\/\u5ba2\u6237\u6848\u4f8b\u8bb2\u8ff0\/\u4f01\u4e1a\u6587\u5316\u4f20\u64ad\u7b49\uff0c\u89c6\u9891\u7684\u89e6\u53d1\u65b9\u5f0f\u6709\u81ea\u52a8\u64ad\u653e\/\u9884\u52a0\u8f7d\/\u70b9\u51fb\u64ad\u653e\u7b49\u3002 \u81ea\u52a9\u5efa\u7ad9\u5e94\u7528Weebly\u7684\u9996\u9875\u89c6\u9891\u878d\u5408\u4e86\u5404\u7c7b\u7528\u6237\u7684\u751f\u6d3b\u72b6\u6001\u548c\u4f7f\u7528\u573a\u666f\uff0c\u6765\u8868\u73b0\u201cDO WHAT YOU LOVE\u201d\u7684\u4ea7\u54c1\u7406\u5ff5\uff1a<\/p>\n\n\n\n<p><strong>Tips\uff1a<\/strong><\/p>\n\n\n\n<p>1.\u9996\u5c4f\u5927\u56fe\u548c\u9500\u552e\u4e3b\u5f20\u662f\u5b98\u7f51\u7684\u91cd\u4e2d\u4e4b\u91cd\uff0c\u65e2\u662f\u8425\u9500\u7684\u6838\u5fc3\uff0c\u540c\u65f6\u4e5f\u662f\u9875\u9762\u5e03\u5c40\u548c\u8868\u73b0\u7684\u6838\u5fc3\u3002<br>2.\u9996\u5c4f\u5927\u56fe\u662f\u4f20\u8fbe\u4ea7\u54c1\u54c1\u724c\u7684\u7edd\u4f73\u673a\u4f1a\u3002<br>3.\u4e0d\u540c\u5b50\u4ea7\u54c1\u9875\u53ef\u4ee5\u7528\u4e0d\u540c\u7684\u9996\u5c4f\u5927\u56fe\uff0c\u4f46\u662f\u8981\u6ce8\u610f\u5c3a\u5bf8\u548c\u98ce\u683c\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e8c\u3001\u9500\u552e\u4e3b\u5f20\u660e\u786e\u4f20\u8fbe\u4ea7\u54c1\u4ef7\u503c<\/h3>\n\n\n\n<p>\u5f53\u7528\u6237\u88ab\u9996\u5c4f\u5927\u56fe\u5438\u5f15\u4f4f\u76ee\u5149\u4e4b\u540e\uff0c\u60f3\u8981\u8fdb\u4e00\u6b65\u7559\u4f4f\u5ba2\u6237\uff0c\u5c31\u5fc5\u987b\u7acb\u5373\u5411\u4ed6\u4eec\u4f20\u8fbe\u4ea7\u54c1\u7684\u6838\u5fc3\u4ef7\u503c\uff0c\u8ba9\u4ed6\u660e\u767d\u8d2d\u4e70\u4f60\u4eec\u7684\u4ea7\u54c1\u53ef\u4ee5\u83b7\u5f97\u4ec0\u4e48\u597d\u5904\u3002\u5728\u8425\u9500\u9886\u57df\uff0c\u8fd9\u88ab\u79f0\u4e3aUSP\uff08Unique Selling Proposition\uff09\uff0c\u610f\u4e3a\u201c\u72ec\u7279\u7684\u9500\u552e\u4e3b\u5f20\u201d\u3002<\/p>\n\n\n\n<p><strong>1.\u9500\u552e\u4e3b\u5f20\u9700\u8981\u591a\u6b21\u5f3a\u8c03<\/strong><\/p>\n\n\n\n<p>\u5728\u4f01\u4e1a\u4ea7\u54c1\u5b98\u7f51\u4e2d\uff0c\u9500\u552e\u4e3b\u5f20\u4f1a\u591a\u6b21\u51fa\u73b0\uff0c\u5b8c\u6574\u7684\u9500\u552e\u4e3b\u5f20\u901a\u5e38\u4f1a\u7531\u4ee5\u4e0b\u4e09\u4e2a\u57fa\u672c\u90e8\u5206\u7ec4\u6210\uff1a\u9996\u5c4f\u6807\u9898\u3001\u5f3a\u5316\u9610\u8ff0\u548c\u6700\u540e\u91cd\u7533\u3002<\/p>\n\n\n\n<p><strong>a.\u9996\u5c4f\u6807\u9898<\/strong><\/p>\n\n\n\n<p>\u9996\u5c4f\u5927\u6807\u9898\u662fUSP\u7684\u6838\u5fc3\uff0c\u7b80\u77ed\u660e\u786e\u7684slogan\u662f\u4e00\u4e2a\u5f3a\u6709\u529b\u7684\u5f00\u573a\u767d\u3002\u901a\u5e38\u4f4d\u4e8e\u5b98\u7f51\u9996\u5c4f\u6700\u663e\u773c\u7684\u4f4d\u7f6e\uff0c\u7528\u5927\u5b57\u4f53\u7a81\u51fa\uff0c\u540c\u65f6\u53ef\u4ee5\u7528\u5c0f\u5b57\u5728\u65c1\u8fb9\u8fdb\u884c\u8f85\u52a9\u8bf4\u660e\u3002 MailChimp\u7684\u9996\u5c4f\u6807\u9898\u7b80\u77ed\u6709\u529b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065337-51705.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>b.\u5f3a\u5316\u9610\u8ff0<\/strong><\/p>\n\n\n\n<p>\u7528\u6765\u5f3a\u5316\u548c\u4e30\u5bccUSP\uff0c\u8ba9\u5b83\u770b\u8d77\u6765\u66f4\u6709\u8bf4\u670d\u529b\u3002\u53ef\u4ee5\u4ece\u6b63\u9762\u51fa\u53d1\u5217\u4e3e\u4ea7\u54c1\u529f\u80fd\u3001\u5f3a\u8c03\u4ea7\u54c1\u4f18\u52bf\uff0c\u4e5f\u53ef\u4ee5\u4ece\u4fa7\u9762\u6765\u5370\u8bc1\uff0c\u6bd4\u5982\u6210\u529f\u6848\u4f8b\u3001\u8d44\u8d28\u8bc1\u4e66\u7b49\u3002 MailChimp\u7528\u4e0e\u9996\u5c4f\u6807\u9898\u540c\u6837\u98ce\u683c\u7684\u6587\u6848\uff0c\u914d\u5408\u754c\u9762\u56fe\u6765\u5f3a\u5316USP\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065336-9054.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>c.\u6700\u540e\u91cd\u7533<\/strong><\/p>\n\n\n\n<p>\u5f53\u8bbf\u5ba2\u6d4f\u89c8\u4e86\u957f\u7bc7\u7684\u5f3a\u5316\u9610\u8ff0\uff0c\u6d4f\u89c8\u5230\u9875\u9762\u5e95\u90e8\u65f6\uff0c\u6700\u540e\u518d\u91cd\u7533\u4e00\u4e0bUSP\uff0c\u9996\u5c3e\u547c\u5e94\u3002 MailChimp\u5728\u9875\u9762\u5e95\u90e8\u6700\u540e\u91cd\u7533\uff0c\u53f7\u53ec\u8f6c\u5316\u884c\u52a8\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065334-22146.png\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2\">2.\u6587\u6848\u98ce\u683c\u4f1a\u5f71\u54cd\u9500\u552e\u4e3b\u5f20\u7684\u8868\u73b0\u529b<\/h3>\n\n\n\n<p>\u6839\u636e\u4e0d\u540c\u7684\u4ea7\u54c1\u529f\u80fd\u548c\u54c1\u724c\u8c03\u6027\uff0c\u9500\u552e\u4e3b\u5f20\u7684\u6587\u6848\u98ce\u683c\u4e5f\u5404\u4e0d\u76f8\u540c\uff0c\u4e3b\u8981\u6709\u4ee5\u4e0b\u51e0\u79cd\u7c7b\u578b\uff1a<\/p>\n\n\n\n<p><strong>a.\u6e05\u6670\u76f4\u767d\u7684\u529f\u80fd\u9648\u8ff0<\/strong><\/p>\n\n\n\n<p>\u6e05\u6670\u76f4\u767d\u7684\u529f\u80fd\u9648\u8ff0\u53ef\u80fd\u4f1a\u6709\u70b9\u65e0\u8da3\uff0c\u4f46\u5374\u662f\u6700\u76f4\u89c2\u3001\u6700\u6613\u4e8e\u7406\u89e3\u7684\u3002\u7528\u4e00\u53e5\u8bdd\u8bb2\u6e05\u695a\u4f60\u7684\u4ea7\u54c1\u662f\u505a\u4ec0\u4e48\u7684\uff0c\u6bd4\u542b\u7cca\u5176\u8f9e\u7684\u63cf\u8ff0\u66f4\u5bb9\u6613\u8ba9\u8bbf\u5ba2\u4ea7\u751f\u597d\u611f\u3002 Xero\u662f\u4e00\u6b3e\u4e3a\u5c0f\u578b\u4f01\u4e1a\u63d0\u4f9b\u4f1a\u8ba1\u670d\u52a1\u7684\u5e94\u7528\uff0c\u4ed6\u4eec\u7528\u4e00\u53e5\u8bdd\u6e05\u6670\u4f20\u8fbe\u4e86Xero\u7684\u529f\u80fd\u4ef7\u503c\u4e0e\u76ee\u6807\u7528\u6237\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065315-58788.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>b.\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u53f7\u53ec\u578b\u8a00\u8bed<\/strong><\/p>\n\n\n\n<p>\u4f7f\u7528\u4e00\u4e9b\u5f3a\u6709\u529b\u3001\u5e72\u8106\u5229\u843d\u7684slogan\uff0c\u53bb\u53f7\u53ec\u7528\u6237\u884c\u52a8\u3002\u4f7f\u7528\u8fd9\u7c7bUSP\u7684\u516c\u53f8\u4e00\u822c\u90fd\u5df2\u5efa\u7acb\u4e86\u4e00\u5b9a\u7684\u7528\u6237\u57fa\u7840\u548c\u54c1\u724c\u5f62\u8c61\u3002 \u5149\u770bAsana\u7684\u5927\u6807\u9898\u662f\u4e0d\u662f\u5f88\u96be\u731c\u5230\u8fd9\u4e2a\u516c\u53f8\u662f\u63d0\u4f9b\u4ec0\u4e48\u670d\u52a1\uff1f\u5373\u4fbf\u5982\u6b64\uff0c\u8fd9\u51e0\u53e5\u7b80\u77ed\u5927\u6c14\u7684\u6807\u8bed\u8fd8\u662f\u80fd\u7ed9\u4eba\u7559\u4e0b\u6df1\u523b\u5370\u8c61\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065317-10696.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>c.\u6293\u4f4f\u7528\u6237\u75db\u70b9\uff0c\u5524\u8d77\u60c5\u611f\u5171\u9e23<\/strong><\/p>\n\n\n\n<p>\u8fd9\u79cd\u7c7b\u578b\u7684slogan\u4e00\u822c\u4f1a\u4ece\u53cd\u9762\u5207\u5165\u63cf\u8ff0\u75db\u70b9\uff0c\u4f8b\u5982\u201c\u5de5\u4f5c\u4e0d\u7528\u90a3\u4e48\u9ebb\u70e6\uff0c\u7528xxx\u4f60\u53ef\u4ee5...\u201d\uff0c\u7136\u540e\u5f15\u51fa\u4ea7\u54c1\u53ef\u4ee5\u89e3\u51b3\u8fd9\u4e9b\u75db\u70b9\u3002\u8fd9\u662f\u4e00\u79cd\u9006\u5411\u601d\u7ef4\uff0c\u901a\u8fc7\u63cf\u8ff0\u4ea7\u54c1\u53ef\u4ee5\u201c\u89c4\u907f\u8d1f\u9762\u7ed3\u679c\u201d\u6765\u7a81\u51fa\u5176\u89e3\u51b3\u95ee\u9898\u7684\u80fd\u529b\uff0c\u8fd9\u662f\u4e0e\u201c\u83b7\u5f97\u6b63\u9762\u7ed3\u679c\u201d\u76f8\u53cd\u7684\u4e00\u79cd\u601d\u8def\u3002 Basecamp\u6574\u4e2a\u5b98\u7f51\u7684\u63aa\u8f9e\u98ce\u683c\u90fd\u662f\u5982\u6b64\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065316-39537.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>d.\u52a8\u6001\u591a\u5408\u4e00<\/strong><\/p>\n\n\n\n<p>\u5728\u5bfb\u627e\u6848\u4f8b\u7684\u8fc7\u7a0b\u4e2d\uff0c\u8fd8\u53d1\u73b0\u4e86\u4e00\u79cd\u52a8\u6001\u7684\u591a\u5408\u4e00\u6587\u6848\u8868\u73b0\u5f62\u5f0f\u3002\u5b83\u7684\u505a\u6cd5\u662f\u4fdd\u6301\u6838\u5fc3\u6587\u6848\u56fa\u5b9a\u4e0d\u53d8\uff0c\u5176\u4f59\u7684\u5219\u4e0d\u65ad\u5207\u6362\u3002\u52a8\u6001\u7684\u8868\u73b0\u5f62\u5f0f\u66f4\u5438\u775b\uff0c\u4e5f\u8d4b\u4e88\u4e86USP\u66f4\u5168\u9762\u7684\u5c55\u73b0\u3002 Atlassian\u65d7\u4e0b\u7684Confluence\u54c1\u724c\u7684\u6838\u5fc3\u4ef7\u503c\u662f\u201cmake better by working together\u201d\uff0c\u56e0\u6b64\u5728\u52a8\u6001slogan\u4e2d\u4fdd\u6301\u6838\u5fc3\u6587\u6848\u4e0d\u53d8\uff0c\u5207\u6362\u5f00\u5934\u7684\u4e3b\u8bed\u6765\u7a81\u51fa\u4ea7\u54c1\u7684\u9002\u7528\u8303\u56f4\uff1a<\/p>\n\n\n\n<p><strong>Tips\uff1a<\/strong><\/p>\n\n\n\n<p>1.\u89c4\u5212USP\u65f6\u8981\u7ad9\u5728\u5ba2\u6237\u89d2\u5ea6\uff0c\u5f3a\u8c03\u4f60\u7684\u4ea7\u54c1\u80fd\u4e3a\u4ed6\u4eec\u5e26\u6765\u4ec0\u4e48\u597d\u5904\u3002<br>2.\u4e0d\u8981\u6015\u9996\u5c4f\u6807\u9898\u592a\u77ed\u8bb2\u4e0d\u6e05\u529f\u80fd\uff0c\u65c1\u8fb9\u5c0f\u5b57\u7684\u4f5c\u7528\u5c31\u662f\u8865\u5145\u8bf4\u660e\uff0c\u540c\u65f6\u4e30\u5bcc\u6392\u7248\u3002<br>3.\u6ca1\u4eba\u4f1a\u559c\u6b22\u7a7a\u6d1e\u7684\u8425\u9500\u53e3\u53f7\u548c\u884c\u8bdd\uff0c\u5ba2\u6237\u559c\u6b22\u80fd\u89e3\u7b54\u7591\u60d1\u3001\u7b80\u5355\u76f4\u767d\u7684USP\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e09\u3001\u5408\u7406\u7684\u5bfc\u822a\u65b9\u4fbf\u8bbf\u5ba2\u83b7\u53d6\u4fe1\u606f<\/h3>\n\n\n\n<p>\u5f53\u8bbf\u5ba2\u88ab\u4f60\u7684\u9996\u5c4f\u5927\u56fe\u548c\u4ef7\u503c\u4e3b\u5f20\u5438\u5f15\u4e4b\u540e\uff0c\u63a5\u4e0b\u6765\u4ed6\u53ef\u80fd\u60f3\u8981\u5728\u4f60\u7684\u5b98\u7f51\u4e0a\u56db\u5904\u770b\u770b\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u3002\u5408\u7406\u6e05\u6670\u7684\u5bfc\u822a\u53ef\u4ee5\u5e26\u9886\u8bbf\u5ba2\u5feb\u901f\u627e\u5230\u60f3\u8981\u7684\u4fe1\u606f\u3002\u5bfc\u822a\u662f\u7f51\u7ad9\u7684\u8def\u6807\uff0c\u4e5f\u662f\u7f51\u7ad9\u7ec4\u7ec7\u67b6\u6784\u7684\u4f53\u73b0\u3002\u5982\u679c\u8bbf\u5ba2\u7684\u6d4f\u89c8\u4f53\u9a8c\u4e0d\u987a\u7545\uff0c\u4ed6\u4eec\u4f1a\u5bf9\u4f60\u7684\u4ea7\u54c1\u548c\u516c\u53f8\u5931\u53bb\u4fe1\u5fc3\u3002<\/p>\n\n\n\n<p><strong>1.\u4e0d\u662f\u6240\u6709\u7f51\u7ad9\u90fd\u9700\u8981\u5bfc\u822a<\/strong><\/p>\n\n\n\n<p>\u5bfc\u822a\u662f\u7f51\u7ad9\u7ec4\u7ec7\u67b6\u6784\u7684\u4f53\u73b0\u3002\u5728\u89c4\u5212\u7f51\u7ad9\u67b6\u6784\u524d\uff0c\u9996\u5148\u660e\u786e\u4e00\u4e2a\u95ee\u9898\uff1a\u6211\u4eec\u662f\u5426\u9700\u8981\u5bfc\u822a\uff1f\u5f53\u4f60\u7684\u76ee\u7684\u662f\u5f15\u5bfc\u8bbf\u5ba2\u6309\u7167\u9884\u8bbe\u8def\u5f84\u8fdb\u884c\u6d4f\u89c8\uff0c\u4e0d\u5e0c\u671b\u4ed6\u4eec\u8df3\u51fa\u5f53\u524d\u9875\u9762\uff0c\u8fd9\u4e2a\u65f6\u5019\u53ef\u4ee5\u6ca1\u6709\u5bfc\u822a\u3002\u8fd9\u6837\u7684\u7f51\u7ad9\u7ec4\u7ec7\u65b9\u5f0f\u4e5f\u53eb\u7ebf\u6027\u7ed3\u6784\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065314-76386.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5bf9\u4e8e\u529f\u80fd\u7b80\u5355\u7684\u4ea7\u54c1\uff0c\u4f7f\u7528\u7ebf\u6027\u7ed3\u6784\u80fd\u6709\u6548\u5e26\u52a8\u8bbf\u5ba2\u53c2\u4e0e\u6027\uff0c\u63a8\u52a8\u8f6c\u5316\u884c\u4e3a\u3002\u4f01\u4e1a\u4ea7\u54c1\u5b98\u7f51\u7684\u8def\u5f84\u901a\u5e38\u4e3a\u5934\u56fe-\u4ea7\u54c1\u5c55\u793a-\u6ce8\u518c\u8bd5\u7528\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\u529e\u516c\u534f\u4f5c\u5e94\u7528Trelllo\u7684\u5b98\u7f51\u9876\u90e8\u6ca1\u6709\u5bfc\u822a\uff0c\u53ea\u4fdd\u7559\u4e86\u767b\u9646\u548c\u6ce8\u518c\u5165\u53e3\u3002\u9875\u9762\u7684\u4fe1\u606f\u7ec4\u7ec7\u6309\u7167\u201c\u5934\u56fe-\u529f\u80fd\u603b\u89c8-\u529f\u80fd\u7ec6\u8282-\u5ba2\u6237\u5c55\u793a-\u6ce8\u518c\u8bd5\u7528\u201d\u7684\u987a\u5e8f\u7531\u6d45\u5165\u6df1\u3001\u4ece\u5b8f\u89c2\u5230\u5fae\u89c2\u7684\u987a\u5e8f\u5f15\u5bfc\u8bbf\u5ba2\u5b8c\u6210\u6d4f\u89c8\u548c\u8f6c\u5316\u3002\u5230\u9875\u9762\u5e95\u90e8\u624d\u4f1a\u51fa\u73b0\u4e00\u6392\u5f31\u5f31\u7684\u94fe\u63a5\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/051616-10767.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065345-19087.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u7ebf\u6027\u7ed3\u6784\u7684\u52a3\u52bf\u5728\u4e8e\u8bbf\u5ba2\u4e0d\u80fd\u6309\u7167\u81ea\u5df1\u7684\u60f3\u6cd5\u6d4f\u89c8\u7f51\u7ad9\uff0c\u6bd4\u5982\u5f53\u4ed6\u4eec\u627e\u4e0d\u5230\u6025\u5207\u60f3\u4e86\u89e3\u7684\u5173\u952e\u4fe1\u606f\u6bd4\u5982\u4ef7\u683c\u9875\u65f6\uff0c\u53ef\u80fd\u4f1a\u89c9\u5f97\u6cae\u4e27\u3002<\/p>\n\n\n\n<p><strong>2.\u8d8a\u6241\u5e73\u8d8a\u6709\u6548<\/strong><\/p>\n\n\n\n<p>\u4f7f\u7528\u6241\u5e73\u7ed3\u6784\u53ef\u4ee5\u51cf\u5c0f\u7f51\u9875\u6df1\u5ea6\uff0c\u8ba9\u8bbf\u5ba2\u7528\u8f83\u5c11\u7684\u70b9\u51fb\u5c31\u80fd\u5230\u8fbe\u76ee\u6807\u9875\u9762\uff0c\u540c\u65f6\u6709\u5229\u4e8e\u641c\u7d22\u5f15\u64ce\u6293\u53d6\u6548\u7387\u3002\u5728\u5bfb\u627e\u4f01\u4e1a\u4ea7\u54c1\u5b98\u7f51\u6848\u4f8b\u7684\u8fc7\u7a0b\u4e2d\u6211\u53d1\u73b0\uff0c\u5bf9\u4e8e\u529f\u80fd\u76f8\u5bf9\u7b80\u5355\u7684\u4ea7\u54c1\u5927\u591a\u4f7f\u7528\u4e00\u7ea7\u5bfc\u822a\uff0c\u800c\u5bf9\u4e8e\u89c4\u6a21\u5e9e\u5927\u7684\u4ea7\u54c1\uff0c\u4ed6\u4eec\u7684\u5bfc\u822a\u5c42\u7ea7\u6700\u591a\u4e5f\u53ea\u5230\u4e8c\u7ea7\u3002\u53ef\u89c1\u6241\u5e73\u7ed3\u6784\u7684\u5bfc\u822a\u662f\u7f51\u7ad9\u5bfc\u822a\u7684\u4e3b\u6d41\u3002 \u4f8b\u5982\u4f01\u4e1a\u90ae\u4ef6\u5e94\u7528Mailchimp\u548cSlack\u5c31\u662f\u6241\u5e73\u7ed3\u6784\u7684\u5178\u578b\u4ee3\u8868\uff0c\u5b83\u4eec\u7684\u5bfc\u822a\u90fd\u53ea\u6709\u4e00\u7ea7\uff0c\u628a\u6240\u6709\u9875\u9762\u5165\u53e3\u90fd\u653e\u5728\u5916\u9762\uff0c\u6700\u91cd\u8981\u7684\u529f\u80fd\u3001\u5b9a\u4ef7\u4f4d\u4e8e\u524d\u4e24\u4e2a\u4f4d\u7f6e\uff0c\u5176\u4f59\u7684\u6839\u636e\u91cd\u8981\u6027\u9012\u51cf\u6392\u5217\uff0c\u6700\u53f3\u8fb9\u4e00\u822c\u4f1a\u653e\u6ce8\u518c\u6216\u767b\u9646\u5165\u53e3\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065339-20918.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5bf9\u4e8e\u4e00\u4e9b\u89c4\u6a21\u5e9e\u5927\u7684\u4f01\u4e1a\u4ea7\u54c1\uff0c\u9996\u5148\u8981\u5c3d\u91cf\u7cbe\u7b80\u9009\u9879\uff0c\u820d\u5f03\u4e0d\u5fc5\u8981\u7684\u4fe1\u606f\u3001\u9690\u85cf\u6b21\u8981\u4fe1\u606f\uff0c\u518d\u8003\u8651\u5728\u6709\u9650\u7684\u7a7a\u95f4\u91cc\u628a\u4fe1\u606f\u5165\u53e3\u5c55\u73b0\u5b8c\u6574\u3002 \u4ee5Intercom\u4e3a\u4f8b\uff0c\u5b83\u662f\u4e00\u6b3e\u5927\u578bCRM\u5e94\u7528\uff0c\u516c\u53f8\u65d7\u4e0b\u6709\u4e09\u5927\u5b50\u4ea7\u54c1\u3002\u5b98\u7f51\u9996\u9875\u8bbe\u7f6e\u4e865\u4e2a\u4e00\u7ea7\u5bfc\u822a\uff0c\u5176\u4e2d\u524d\u4e24\u4e2a\u662f\u6298\u53e0\u5bfc\u822a\u3002\u6700\u91cd\u8981\u7684Products\u5bfc\u822a\u7684\u4e0b\u62c9\u83dc\u5355\u4e2d\u6309\u7167\u4ea7\u54c1\u548c\u89e3\u51b3\u65b9\u6848\u4e24\u4e2a\u7ef4\u5ea6\u5c55\u793a\u4e86\u5bf9\u5e94\u7684\u4fe1\u606f\u3002\u914d\u5408icon\u548c\u7b80\u4ecb\uff0c\u6709\u5e8f\u53c8\u76f4\u89c2\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065343-53286.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5728Resource\u4e0b\u62c9\u83dc\u5355\u4e2d\u5219\u6536\u62e2\u4e86\u5ba2\u6237\u6848\u4f8b\u3001\u5e2e\u52a9\u4e2d\u5fc3\u3001\u4ea7\u54c1\u6f14\u793a\u7b49\u8d44\u6e90\u5165\u53e3\uff0c\u7528\u6e05\u6670\u7684\u7ec4\u7ec7\u65b9\u5f0f\u628a\u8fd9\u4e9b\u4fe1\u606f\u96c6\u4e2d\u5728\u4e00\u8d77\uff0c\u8ba9\u60f3\u8981\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u7684\u4eba\u81ea\u5df1\u53bb\u63a2\u7d22\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065341-32326.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u4f7f\u7528\u7c7b\u4f3c\u7ed3\u6784\u7684\u8fd8\u6709Atlassian\u7b49\u5927\u578b\u516c\u53f8\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065344-78141.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>3.\u786e\u4fdd\u8bbf\u5ba2\u6e05\u695a\u81ea\u5df1\u6240\u5904\u7684\u4f4d\u7f6e<\/strong><\/p>\n\n\n\n<p>\u7f51\u7ad9\u662f\u4e00\u4e2a\u865a\u62df\u7a7a\u95f4\uff0c\u8bbf\u5ba2\u5728\u9875\u9762\u4e4b\u95f4\u7684\u8df3\u8f6c\u662f\u65e0\u6cd5\u9884\u6599\u7684\uff0c\u5982\u679c\u6ca1\u6709\u6e05\u6670\u7684\u5bfc\u822a\u5728\u65f6\u523b\u63d0\u9192\u4ed6\u4eec\u6240\u5728\u7684\u9875\u9762\uff0c\u4ed6\u4eec\u65e9\u5c31\u5df2\u7ecf\u8ff7\u8def\u4e86\u3002\u8981\u8ba9\u8bbf\u5ba2\u65f6\u523b\u77e5\u9053\u81ea\u5df1\u6240\u5904\u7684\u4f4d\u7f6e\uff0c\u5c31\u8981\u5728\u4e0d\u540c\u9875\u9762\u4e0a\u4fdd\u6301\u5bfc\u822a\u7684\u4e00\u81f4\u6027\uff0c\u5e76\u5728\u6eda\u52a8\u9875\u9762\u65f6\u4fdd\u6301\u5e38\u9a7b\u3002 \u7ee7\u7eed\u4ee5Intercom\u4e3a\u4f8b\uff0c\u9996\u9875\u5bfc\u822a\u5728\u6eda\u52a8\u65f6\u4fdd\u6301\u5e38\u9a7b\u3002\u5f53\u70b9\u51fb\u9996\u9875\u5bfc\u822a\u5230\u8fbe\u5b50\u4ea7\u54c1\u9875\u9762\u540e\uff0c\u5bfc\u822a\u4fdd\u6301\u4e00\u81f4\uff0c\u53ea\u662f\u5728\u539f\u5148\u7684\u4e3bLOGO\u65c1\u591a\u4e86\u4e00\u4e2a\u5b50\u4ea7\u54c1LOGO\u6765\u8868\u660e\u5f53\u524d\u6240\u5728\u9875\u9762\uff0c\u70b9\u51fb\u4e3bLOGO\u53ef\u4ee5\u8fd4\u56de\u9996\u9875\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065341-12703.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5b50\u9875\u9762\u5f00\u59cb\u5411\u4e0b\u6eda\u52a8\u65f6\u5bfc\u822a\u6682\u4e14\u6d88\u5931\uff0c\u5f53\u6eda\u52a8\u5230\u9996\u5c4f\u4ee5\u4e0b\u65f6\u5bfc\u822a\u51fa\u73b0\u5e76\u5e38\u9a7b\uff0c\u6ce8\u610f\u5230\u6b64\u65f6\u7684\u5bfc\u822a\u6837\u5f0f\u5df2\u7ecf\u6084\u7136\u53d1\u751f\u4e86\u53d8\u5316\u2014\u2014\u7b80\u5316\u4e86\u4e3bLOGO\uff0c\u53f3\u8fb9\u90e8\u5206\u53d8\u6210\u4e863\u4e2a\u9488\u5bf9\u5f53\u524d\u5b50\u4ea7\u54c1\u9875\u9762\u7684\u5bfc\u822a\u3002\u6574\u4e2a\u53d8\u5316\u8fc7\u7a0b\u8fc7\u6e21\u5730\u5341\u5206\u81ea\u7136\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065340-8419.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u518d\u770b\u770bAtlassian\u7684\u8bbe\u8ba1\u3002\u5230\u8fbe\u5b50\u4ea7\u54c1\u9875\u540e\u4f1a\u4fdd\u7559\u4e3b\u5bfc\u822a\uff0c\u968f\u7740\u9875\u9762\u6eda\u52a8\uff0c\u5b50\u4ea7\u54c1\u5bfc\u822a\u4f1a\u628a\u4e3b\u5bfc\u822a\u63a8\u51fa\uff0c\u7ee7\u800c\u4ee3\u66ff\u4e3b\u5bfc\u822a\u7684\u4f4d\u7f6e\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065338-80201.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Tips\uff1a<\/strong><\/p>\n\n\n\n<p>1.\u89c4\u5212\u8bbf\u5ba2\u7684\u6d4f\u89c8\u5386\u7a0b\uff0c\u4fdd\u6301\u987a\u7545\u81ea\u7136\u7684\u4f53\u9a8c\u3002<br>2.\u4fdd\u6301\u5bfc\u822a\u7ed3\u6784\u7684\u4e00\u81f4\u6027\uff0c\u786e\u4fdd\u7528\u6237\u59cb\u7ec8\u77e5\u9053\u81ea\u5df1\u6240\u5904\u7684\u4f4d\u7f6e\u3002<br>3.\u4fdd\u6301\u5bfc\u822a\u7684\u4f7f\u7528\u7b80\u5355\u6027\uff0c\u5220\u9664\u4e0d\u5fc5\u8981\u9879\u76ee\u3002<br>4.\u7b80\u5355\u5f88\u597d\uff0c\u4f46\u662f\u8981\u786e\u4fdd\u63d0\u4f9b\u4e86\u8bbf\u5ba2\u60f3\u8981\u83b7\u5f97\u7684\u4fe1\u606f\u5165\u53e3\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cta\">\u56db\u3001\u65e0\u5904\u4e0d\u5728\u7684CTA\u63a8\u52a8\u8f6c\u5316<\/h3>\n\n\n\n<p>CTA\uff08Call to Action\uff0c\u7528\u6237\u884c\u4e3a\u53ec\u5524\uff09\u662f\u6307\u5e0c\u671b\u8bbf\u5ba2\u5728\u6d4f\u89c8\u5b98\u7f51\u65f6\u5b8c\u6210\u7684\u6307\u5b9a\u884c\u4e3a\uff0c\u901a\u5e38\u6709\uff1a\u6ce8\u518c\u3001\u7533\u8bf7\u8bd5\u7528\u3001\u90ae\u4ef6\u8ba2\u9605\u3001\u8f6f\u4ef6\u4e0b\u8f7d\u7b49\u7b49\u3002CTA\u662f\u4fc3\u8fdb\u5b98\u7f51\u5b8c\u6210\u8f6c\u5316\u7684\u4e3b\u8981\u624b\u6bb5\uff0c\u5bf9\u4e8e\u4f01\u4e1a\u4ea7\u54c1\u5b98\u7f51\uff0c\u9192\u76ee\u7684CTA\u6309\u94ae\u662f\u6807\u914d\u3002<\/p>\n\n\n\n<p><strong>1.\u89c6\u89c9\u6837\u5f0f\u5fc5\u987b\u9192\u76ee<\/strong><\/p>\n\n\n\n<p>\u65e2\u7136\u5b98\u7f51\u7684\u76ee\u6807\u662f\u5b8c\u6210\u8f6c\u5316\uff0c\u90a3\u4e48CTA\u6309\u94ae\u4e00\u5b9a\u662f\u6574\u4e2a\u9875\u9762\u4e2d\u6700\u9192\u76ee\u3001\u6700\u805a\u7126\u89c6\u7ebf\u7684\u3002\u5f88\u591a\u7814\u7a76\u8bc1\u660e\u7eff\u8272\u6309\u94ae\u7684\u70b9\u51fb\u7387\u6700\u9ad8\uff0c\u84dd\u8272\u5176\u6b21\uff0c\u4f46\u6211\u8ba4\u4e3a\u8fd9\u5e76\u4e0d\u7edd\u5bf9\u3002\u6309\u94ae\u989c\u8272\u53d6\u51b3\u4e8e\u5b98\u7f51\u7684\u6574\u4f53\u914d\u8272\u548c\u54c1\u724c\u8c03\u6027\uff0c\u5728\u8fd9\u4e2a\u524d\u63d0\u4e0b\uff0c\u62c9\u5927\u5bf9\u6bd4\u5ea6\uff0c\u8ba9\u6309\u94ae\u4ece\u80cc\u666f\u4e2d\u7a81\u51fa\u5373\u53ef\u3002\u6837\u5f0f\u4e0a\u7a81\u51fa\u6838\u5fc3CTA\uff0c\u6b21\u7ea7CTA\u53ef\u4ee5\u76f8\u5bf9\u5f31\u5316\u3002 Invision\u7684\u6309\u94ae\u4f7f\u7528\u4e86\u54c1\u724c\u8272\uff1a\u7ea2\u8272\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065312-16195.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>2.\u6587\u6848\u9700\u8981\u5f15\u53d1\u70b9\u51fb\u6b32\u671b<\/strong><\/p>\n\n\n\n<p>CTA\u6309\u94ae\u6587\u6848\u5e94\u8be5\u662f\u4e00\u76ee\u4e86\u7136\u7684\u52a8\u8bcd\u77ed\u8bed\uff0c\u4f7f\u7528\u542b\u6709\u7d27\u8feb\u611f\u7684\u6587\u5b57\u4f8b\u5982\u201c\u7acb\u5373\/\u9a6c\u4e0a\u201d\uff0c\u6216\u8005\u5229\u76ca\u5bfc\u5411\u7684\u6587\u5b57\u4f8b\u5982\u201c\u514d\u8d39\u201d\uff0c\u53ef\u4ee5\u6709\u6548\u5f15\u53d1\u7528\u6237\u7684\u70b9\u51fb\u6b32\u671b\u3002\u5e38\u7528\u7684\u6587\u6848\u6709\uff1a\u514d\u8d39\/\u7acb\u5373\u8bd5\u7528\u3001\u514d\u8d39\/\u7acb\u5373\u6ce8\u518c\u3001\u89c2\u770b\u6f14\u793a\u3001\u4e86\u89e3\u66f4\u591a\u7b49\u7b49\u3002<br>CTA\u6309\u94ae\u4f1a\u5728\u7f51\u9875\u4e2d\u51fa\u73b0\u591a\u6b21\uff0c\u56e0\u6b64\u5728\u6587\u6848\u4e0a\u6700\u597d\u4fdd\u6301\u4e00\u81f4\u6027\uff0c\u8fdb\u9636\u65b9\u6cd5\u662f\u6839\u636e\u7528\u6237\u6d4f\u89c8\u7684\u4e0a\u4e0b\u6587\u4f7f\u7528\u66f4\u9488\u5bf9\u6027\u7684\u6587\u6848\u3002<\/p>\n\n\n\n<p><strong>3.\u4fdd\u6301\u4e00\u76f4\u53ef\u89c1\uff0c\u53cd\u590d\u5f3a\u8c03<\/strong><\/p>\n\n\n\n<p>CTA\u6309\u94ae\u4e00\u822c\u4e0e\u9500\u552e\u4e3b\u5f20\u540c\u65f6\u51fa\u73b0\uff0c\u4e3b\u8981\u5206\u5e03\u5728\u5b98\u7f51\u7684\u4e09\u4e2a\u4f4d\u7f6e\uff1a\u9876\u90e8\u5bfc\u822a\u3001\u9996\u5c4f\u5927\u56fe\u3001\u9875\u9762\u5e95\u90e8\u3002\u9876\u90e8\u5bfc\u822a\u7684\u4f4d\u7f6e\u53ef\u4ee5\u4fdd\u8bc1\u6309\u94ae\u4e00\u76f4\u53ef\u89c1\uff0c\u9996\u5c4f\u5927\u56fe\u4e0a\u7684\u6309\u94ae\u662f\u89c6\u89c9\u6838\u5fc3\uff0c\u9875\u9762\u5e95\u90e8\u7684\u4f4d\u7f6e\u5219\u4f5c\u4e3a\u7ec8\u6781\u547c\u5524\u3002\u4e09\u4e2a\u4f4d\u7f6e\u4e92\u76f8\u547c\u5e94\uff0c\u7f3a\u4e00\u4e0d\u53ef\u3002<\/p>\n\n\n\n<p><strong>4.\u6b21\u7ea7CTA\u4e5f\u4e0d\u5bb9\u5ffd\u89c6<\/strong><\/p>\n\n\n\n<p>\u539f\u5219\u4e0a\u6765\u8bf4CTA\u6309\u94ae\u5e94\u8be5\u53ea\u6709\u4e00\u4e2a\uff0c\u4f46\u8fd1\u5e74\u6765\u8d8a\u6765\u8d8a\u591a\u7684\u4f01\u4e1a\u4ea7\u54c1\u5b98\u7f51\u4f1a\u5728\u4e3b\u8981CTA\u6309\u94ae\u65c1\u8fb9\u653e\u4e00\u4e2a\u6b21\u7ea7CTA\u6309\u94ae\uff0c\u4e3a\u8bbf\u5ba2\u63d0\u4f9b\u7b2c\u4e8c\u9009\u62e9\uff0c\u8fd9\u6837\u505a\u53ef\u4ee5\u8ba9\u8bbf\u5ba2\u5728\u4e0d\u60f3\u70b9\u51fb\u4e3b\u6309\u94ae\u7684\u60c5\u51b5\u4e0b\u9000\u800c\u6c42\u5176\u6b21\u3002\u5bf9\u4e8e\u4f01\u4e1a\u4ea7\u54c1\u7684\u7528\u6237\u6765\u8bf4\uff0c\u5728\u6ce8\u518c\u4e4b\u524d\u63d0\u4f9b\u4ea7\u54c1\u8bd5\u7528\u6216\u89c6\u9891\u6f14\u793a\u80fd\u5927\u5927\u589e\u8fdb\u5bf9\u4ea7\u54c1\u7684\u4e86\u89e3\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065312-22199.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>5.\u5d4c\u5165\u7b80\u6613\u8868\u5355\uff0c\u964d\u4f4e\u6ce8\u518c\u95e8\u69db<\/strong><\/p>\n\n\n\n<p>\u5728CTA\u6309\u94ae\u65c1\u653e\u7f6e\u4e00\u4e2a\u7b80\u6613\u7684\u5185\u5d4c\u8868\u5355\uff0c\u76f8\u5f53\u4e8e\u7b80\u5316\u4e86\u540e\u7eed\u7684\u8f6c\u5316\u6d41\u7a0b\u3002\u4f8b\u5982\uff0c\u5f53\u7528\u6237\u70b9\u51fb\u6ce8\u518c\u6309\u94ae\u4e4b\u540e\u4e00\u822c\u4f1a\u88ab\u8981\u6c42\u586b\u5199\u7528\u6237\u540d\u3001\u90ae\u7bb1\u3001\u5bc6\u7801\u7b49\u4fe1\u606f\uff0c\u5982\u679c\u8868\u5355\u9879\u5f88\u590d\u6742\uff0c\u7528\u6237\u5f88\u53ef\u80fd\u4f1a\u653e\u5f03\u586b\u5199\u3002\u5982\u679c\u4e00\u5f00\u59cb\u53ea\u8981\u6c42\u586b\u5199\u90ae\u7bb1\uff0c\u8fd9\u5c31\u5927\u5927\u964d\u4f4e\u4e86\u6ce8\u518c\u95e8\u69db\u3002\u53e6\u5916\u4e00\u65b9\u9762\uff0c\u5373\u4f7f\u7528\u6237\u5728\u540e\u7eed\u7684\u6ce8\u518c\u6d41\u7a0b\u4e2d\u653e\u5f03\u4e86\u586b\u5199\uff0c\u90a3\u4f01\u4e1a\u81f3\u5c11\u5df2\u7ecfget\u5230\u5ba2\u6237\u7684\u90ae\u7bb1\u4fe1\u606f\u4e86\u3002 \u7c7b\u4f3cShopify\u8fd9\u6837\u7684\u90ae\u7bb1\u8868\u5355\u662f\u6700\u5e38\u89c1\u7684\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065311-60976.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Webflow\u5219\u76f4\u63a5\u628a\u9700\u8981\u586b\u5199\u7684\u6ce8\u518c\u9879\u5168\u5217\u51fa\u6765\uff0c\u8fd9\u9002\u7528\u4e8e\u6ce8\u518c\u9879\u5728\u4e09\u4e2a\u4ee5\u5185\u7684\u60c5\u51b5\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065310-77273.png\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e94\u3001\u5ba2\u6237\u6848\u4f8b\u589e\u5f3a\u4fe1\u4efb\u611f<\/h3>\n\n\n\n<p>\u4f01\u4e1a\u7ea7\uff08to B\uff09\u4ea7\u54c1\u4e0d\u50cf\u6d88\u8d39\u7ea7\uff08to C\uff09\u4ea7\u54c1\u90a3\u4e48\u666e\u904d\u548c\u6613\u83b7\u53d6\uff0c\u4f01\u4e1a\u5ba2\u6237\u5728\u9009\u62e9\u4ea7\u54c1\u7684\u65f6\u5019\u66f4\u4e3a\u614e\u91cd\uff0c\u5b98\u7f51\u8981\u5e2e\u52a9\u6d88\u9664\u4ed6\u4eec\u7684\u7591\u8651\uff0c\u5efa\u7acb\u5bf9\u4ea7\u54c1\u7684\u4fe1\u4efb\u611f\uff0c\u6700\u597d\u7684\u65b9\u5f0f\u5c31\u662f\u628a\u5df2\u8d2d\u4e70\u4ea7\u54c1\u7684\u5ba2\u6237\u6210\u529f\u6848\u4f8b\u5c55\u793a\u51fa\u6765\u3002\u4f60\u7684\u5ba2\u6237\u5c31\u662f\u4f60\u4ea7\u54c1\u5929\u751f\u7684\u4ee3\u8a00\u4eba\uff0c\u4ed6\u4eec\u6bd4\u4f60\u7684\u4ea7\u54c1\u672c\u8eab\u66f4\u6709\u8bf4\u670d\u529b\u3002<\/p>\n\n\n\n<p><strong>1.\u7528\u771f\u5b9e\u7684\u5ba2\u6237\u5934\u50cf\u63d0\u5347\u53ef\u4fe1\u5ea6<\/strong><\/p>\n\n\n\n<p>\u6bd4\u8d77\u5355\u7eaf\u7684\u6587\u5b57\u5c55\u793a\uff0c\u771f\u5b9e\u7684\u5ba2\u6237\u5934\u50cf\u53ef\u4ee5\u5927\u5927\u63d0\u5347\u5ba2\u6237\u8bc4\u8bba\u7684\u53ef\u4fe1\u5ea6\u3002\u5bf9\u6bd4\u4e0b\u9762\u4e24\u5f20\u56fe\u611f\u53d7\u4e00\u4e0b\u3002 Webflow\u7684\u5ba2\u6237\u8bc4\u8bba<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065308-76438.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Intercom\u7684\u5ba2\u6237\u8bc4\u8bba\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065301-40246.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>2.\u8bb2\u6545\u4e8b\uff0c\u66f4\u5bb9\u6613\u6253\u52a8\u7528\u6237<\/strong><\/p>\n\n\n\n<p>\u6bd4\u8d77\u4e00\u53e5\u8bdd\u8bc4\u8bba\uff0c\u7528\u6237\u663e\u7136\u66f4\u5bb9\u6613\u63a5\u53d7\u5e76\u8bb0\u4f4f\u4e00\u4e2a\u771f\u5b9e\u573a\u666f\u4e0b\u7684\u6545\u4e8b\u3002\u6709\u7684\u4f01\u4e1a\u5b98\u7f51\u4f1a\u82b1\u4e00\u6574\u4e2a\u7248\u9762\u7684\u7bc7\u5e45\u6765\u8bb2\u8fd9\u4e2a\u6545\u4e8b\uff0c\u4ece\u75db\u70b9\u5230\u4f7f\u7528\u8fc7\u7a0b\u518d\u5230\u6700\u540e\u7684\u83b7\u76ca\uff0c\u6709\u7406\u6709\u636e\u4ee4\u4eba\u4fe1\u670d\u3002 Intercom\u5728\u5ba2\u6237\u6545\u4e8b\u8fd9\u65b9\u9762\u4e0b\u8db3\u4e86\u529f\u592b\uff0c\u6bcf\u4e2a\u91cd\u70b9\u5ba2\u6237\u90fd\u6709\u5185\u5bb9\u4e30\u5bcc\u7684\u4e13\u9898\u9875\uff0c\u91cc\u9762\u6709\u5ba2\u6237\u516c\u53f8\u7b80\u4ecb\uff0c\u63cf\u8ff0\u4e86\u7528Intercom\u7684\u54ea\u4e9b\u4ea7\u54c1\u89e3\u51b3\u4e86\u54ea\u4e9b\u95ee\u9898\uff0c\u6709\u4ece\u4ed6\u4eec\u4ea7\u54c1\u89d2\u5ea6\u51fa\u53d1\u7684\u7b2c\u4e09\u4eba\u79f0\u63cf\u8ff0\uff0c\u4e5f\u6709\u5ba2\u6237\u7684\u7b2c\u4e00\u4eba\u79f0\u9648\u8ff0\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065333-82683.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u8d8a\u6765\u8d8a\u591a\u7684\u516c\u53f8\u5df2\u7ecf\u4e0d\u6ee1\u8db3\u4e8e\u9759\u6001\u8bb2\u6545\u4e8b\uff0c\u4f8b\u5982Invision\uff0c\u4ed6\u4eec\u5f00\u59cb\u4f7f\u7528\u66f4\u4e13\u4e1a\u3001\u66f4\u6709\u8bf4\u670d\u529b\u7684\u91c7\u8bbf\u77ed\u7247\u6765\u4f5c\u4e3a\u5ba2\u6237\u6210\u529f\u6848\u4f8b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065307-6767.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>3.\u7cbe\u786e\u7684\u6570\u5b57\u66f4\u6709\u8bf4\u670d\u529b<\/strong><\/p>\n\n\n\n<p>\u6bd4\u8d77\u63cf\u8ff0\u7a0b\u5ea6\u6587\u6848\u7c7b\u4f3c\uff1a\u8fd9\u6b3e\u4ea7\u54c1\u5e2e\u52a9\u6211\u4eec\u201c\u5927\u5927\u63d0\u5347\u4e86\u6548\u7387\u201d\u3001\u201c\u83b7\u5f97\u4e86\u66f4\u591a\u7528\u6237\u54a8\u8be2\u91cf\u201d\uff0c\u4eba\u4eec\u66f4\u559c\u6b22\u770b\u5230\u8fd9\u6837\u7684\u63cf\u8ff0\uff1a\u8fd9\u6b3e\u4ea7\u54c1\u5e2e\u52a9\u6211\u4eec\u201c\u51cf\u5c11\u4e8618%\u7684\u64cd\u4f5c\u65f6\u95f4\u201d\u3001\u201c\u63d0\u5347\u4e8625%\u7684\u7528\u6237\u54a8\u8be2\u91cf\u201d\u3002\u7cbe\u786e\u7684\u6570\u5b57\u6bd4\u6a21\u7cca\u7684\u8303\u56f4\u6765\u7684\u66f4\u6709\u6839\u636e\u3001\u66f4\u6709\u8bf4\u670d\u529b\u3002 Intercom\u7684\u6bcf\u4e2a\u5ba2\u6237\u6848\u4f8b\u4e2d\u90fd\u6709\u7cbe\u786e\u7684\u6570\u636e\u652f\u6491\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065304-76247.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>4.\u5927\u516c\u53f8\u7684\u6848\u4f8b\u4f1a\u5f3a\u5316\u4fe1\u5fc3<\/strong><\/p>\n\n\n\n<p>\u5927\u516c\u53f8\u7684\u53e3\u7891\u6548\u5e94\u8fd8\u7528\u8bf4\u4e48\u3002\u5982\u679c\u4f60\u6709\u5927\u5ba2\u6237\uff0c\u90a3\u6beb\u4e0d\u72b9\u8c6b\u5730\u628a\u4ed6\u4eec\u7684LOGO\u5c55\u793a\u51fa\u6765\u5427\u3002 \u770b\u770bInvision\u7684\u5927\u5ba2\u6237logo\u5899\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/isux.tencent.com\/wp-content\/uploads\/2017\/07\/065303-53050.png\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u5199\u5728\u6700\u540e<\/h3>\n\n\n\n<p>\u9664\u4e86\u4e0a\u9762\u63d0\u5230\u76845\u5927\u8981\u70b9\u4e4b\u5916\uff0c\u8fd8\u6709\u4e00\u4e9b\u63d0\u5347\u7f51\u7ad9\u4f53\u9a8c\u7684\u65b9\u6cd5\uff0c\u4f8b\u5982\uff1aA\/B Test\u3001\u54cd\u5e94\u5f0f\u8bbe\u8ba1\u3001\u4f18\u5316\u52a0\u8f7d\u65f6\u95f4\u7b49\u3002<\/p>\n\n\n\n<p>\u6700\u540e\u8865\u5145\u4e00\u70b9\uff1a\u5bf9\u4e8e\u6d88\u8d39\u7ea7\uff08to C\uff09\u4ea7\u54c1\uff0c\u4f8b\u5982\u6211\u4eec\u719f\u6089\u7684Evernote\u3001Dropbox\uff0c\u4ed6\u4eec\u7684\u4f7f\u7528\u8005\u4e0e\u4ed6\u4eec\u5b98\u7f51\u7684\u8bbf\u5ba2\u57fa\u672c\u662f\u540c\u4e00\u4e2a\u4eba\u3002\u800c\u5bf9\u4e8e\u4f01\u4e1a\u7ea7\uff08to B\uff09\u4ea7\u54c1\u6765\u8bf4\uff0c\u4ea7\u54c1\u4f7f\u7528\u8005\u548c\u8d2d\u4e70\u8005\u5f80\u5f80\u4e0d\u662f\u540c\u4e00\u4e2a\u4eba\uff0c\u4e5f\u5c31\u662f\u8bf4\u4ea7\u54c1\u4f7f\u7528\u8005\u53ef\u80fd\u662f\u5ba2\u670d\u4eba\u5458\uff0c\u800c\u5b98\u7f51\u7684\u8bbf\u5ba2\u5374\u53ef\u80fd\u662f\u4e3b\u7ba1\u6216\u91c7\u8d2d\u4e4b\u7c7b\u8d1f\u8d23\u4e70\u5355\u7684\u4eba\u3002\u56e0\u6b64\uff0c\u4f01\u4e1a\u4ea7\u54c1\u5b98\u7f51\u7684\u8bbe\u8ba1\u8981\u517c\u987e\u4f7f\u7528\u8005\u548c\u8d2d\u4e70\u8005\u7684\u4e0d\u540c\u89d2\u8272\uff0c\u6d1e\u5bdf\u76ee\u6807\u5ba2\u6237\u6240\u5728\u884c\u4e1a\u7279\u5f81\uff0c\u6700\u5927\u5316\u5c55\u793a\u4ea7\u54c1\u5728\u63d0\u5347\u4f01\u4e1a\u6548\u7387\u6216\u6536\u76ca\u4e0a\u7684\u4f18\u52bf\u3002<\/p>\n\n\n\n<p>\u8981\u8bbe\u8ba1\u51fa\u597d\u770b\u53c8\u597d\u5356\u7684\u4f01\u4e1a\u4ea7\u54c1\u5b98\u7f51\uff0c\u53ef\u4ee5\u53c2\u8003\u4ee5\u4e0a\u76845\u5927\u8981\uff08tao\uff09\u70b9\uff08lu\uff09\uff0c\u4e5f\u5e0c\u671b\u5927\u5bb6\u5728\u8bbe\u8ba1\u8fc7\u7a0b\u4e2d\u5c11\u4e00\u70b9\u5957\u8def\uff0c\u591a\u4e00\u70b9freestyle~<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u8c08\u5230\u4f01\u4e1a\u4ea7\u54c1\u7684\u8425\u9500\u65f6\uff08\u672c\u6587\u4e2d\u63d0\u5230\u7684\u201c\u4f01\u4e1a\u4ea7\u54c1\u201d\u662f\u6307\u201c\u7ed9\u4f01\u4e1a\u5ba2\u6237\u4f7f\u7528\u7684\u8f6f\u4ef6\/\u5e94\u7528\u201d\uff09\uff0c\u4e00\u79cd\u89c2\u70b9\u8ba4\u4e3a\u5ba2\u6237\u80af\u5b9a\u662f\u9760\u7ebf\u4e0b\u63a8\u5e7f\u6765\u83b7\u53d6\u7684\uff0c\u53e6 &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"emotion":"","emotion_color":"","title_style":"","license":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-544","post","type-post","status-publish","format-standard","hentry","category-3"],"_links":{"self":[{"href":"https:\/\/danqu.vip\/index.php\/wp-json\/wp\/v2\/posts\/544"}],"collection":[{"href":"https:\/\/danqu.vip\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danqu.vip\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danqu.vip\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/danqu.vip\/index.php\/wp-json\/wp\/v2\/comments?post=544"}],"version-history":[{"count":1,"href":"https:\/\/danqu.vip\/index.php\/wp-json\/wp\/v2\/posts\/544\/revisions"}],"predecessor-version":[{"id":545,"href":"https:\/\/danqu.vip\/index.php\/wp-json\/wp\/v2\/posts\/544\/revisions\/545"}],"wp:attachment":[{"href":"https:\/\/danqu.vip\/index.php\/wp-json\/wp\/v2\/media?parent=544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danqu.vip\/index.php\/wp-json\/wp\/v2\/categories?post=544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danqu.vip\/index.php\/wp-json\/wp\/v2\/tags?post=544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}